Gucci, established in 1921 in Florence by Guccio Gucci, began as a modest shop selling fine leather goods and luggage. Inspired by the luxury luggage he saw while working in hotels, Guccio Gucci infused his products with classic Italian craftsmanship, quickly gaining a reputation for quality. The brand's early success was marked by iconic products like the horsebit loafers and the bamboo handle bag. In the following decades, Gucci expanded beyond Italy, opening stores in major cities like Milan and New York. The mid-20th century saw Gucci become a symbol of Hollywood glamour, attracting a clientele of celebrities and socialites.
Despite familial disputes and financial challenges in the 1980s, Gucci experienced a renaissance in the 1990s under the creative direction of Tom Ford, whose modern and bold designs resonated with a younger audience. Today, under Alessandro Michele, Gucci stands as a beacon of contemporary and eclectic luxury. Known for its diverse product range, including ready-to-wear, fragrances, and home décor, Gucci has embraced inclusivity and gender-fluid designs. As part of the Kering Group, Gucci continues to influence the luxury fashion industry, celebrated for its innovative spirit, commitment to Italian craftsmanship, and its significant role in shaping modern luxury fashion trends.